The Wisdom of Crowds
We all have had experience with crowds that weren’t very smart. Mobs are carried away in irrational behavior. Committees often generate little or no useful results. However, modern research has found that, given the right conditions, crowds can be very intelligent. They can actually be more intelligent than the smartest members of the crowd. This book describes the conditions necessary to tap into the wisdom of the crowd and describe many fascinating case studies and research findings. I believe it’s important that our society learns how to increasingly tap the mind of the many and lessen our reliance on so-called expert opinion and commentary.
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