Been coaching Agile for several years now and I take a different view – Agile transformation does not work unless you take psychology and anthropology into account when planning.

For example food – I like to use food to entice folks into a heartbeat..http://en.wikipedia.org/wiki/Classical_conditioning backs this up.

Chocolate stimulates our pleasure centres, bring it to meets and after a short while people become patterned to thinking of the meet as something that gives them pleasurable feelings.

Also, humans are tribal .. eating together builds rapports and encourages personal relationships..all essential when going through a change towards collaborative working

I do agree and would push this even further: they have little or no relationship to human nature either, apart from self-interest.

Let’s call things the way they deserve, before it’s too late…